User experience (UX) rules play a crucial role in ensuring that digital products and services are designed with the end-user in mind. These rules serve as guidelines for creating intuitive, efficient, and enjoyable experiences that meet users' needs and expectations. The importance of UX rules cannot be overstated, as they help bridge the gap between technology and human interaction, ultimately leading to increased user satisfaction, product adoption, and business success.

10 Usability Heuristics for User Interface Design

Jakob Nielsen, often hailed as the guru of web page usability, rolled out the 10 Usability Heuristics for User Interface Design in the stone age of the internet (okay, not quite, but the early '90s might as well be). Imagine him, sifting through the chaos of GeoCities sites and blinking text, thinking, "We can do better." These heuristics weren't plucked from thin air but were the culmination of rigorous research, extensive testing, and an unwavering belief that, yes, even your grandma should be able to navigate your website.

“Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.” Jakob Nielsen